Starbucks coffee is one of the top names in the cafe industry, producing high-class beans, brewing accessories and building caffeine shops worldwide. However, Starbucks coffee started out the same as any other business ?with a few shops and enough products to sell.
The history of Starbucks cafe began in Seattle around 1971 when three friends (Zev Siegl, Gordon Bowker and Jerry Baldwin) opened their small shop and began selling freshly roasted caffeine beans and brewing accessories. It branched out to six outlets throughout Washington around 1980, when Zev Siegl sold out in pursuit of other ventures.
Howard Schultz and His Vision
In 1982, a plastics salesman named Howard Schultz was hired as head of the marketing department of Starbucks coffee. During a trip in Italy around 1983, Schultz found himself obsessed with Italy’s cafe beans and industry, which started his idea of setting up a caffeine shop in the United States. Unfortunately, Baldwin wasn’t too excited about Schultz’s idea, but he did let him test the idea by implementing a small espresso bar in one of the Starbucks stores. Because of its immediate success, Schultz opened up his own store named II Giornale.
It was only in 1987 that Shultz started a […]

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